perceptive in exploration
sharp in analytics
bold in strategy
strong ideas & judgement in design
solution-driven in development
in brand strategy & consulting
for corporate & product brands
in B2C & B2B
across all touchpoints and media
digital & non-digital
your dedicated project lead
with a collaborative approach
and a one-at-a-time-policy
stakeholder-analysis, exploration of insights and growth potentials, in-depth interviews, ethnographic explorations, focus group discussions, management and expert interviews, competitor analysis and benchmarking, innovation trend analysis, primary & secondary, qualitative & quantitative
brand positioning, branding & marketing strategy, vision & mission, brand values & identity, proposition / USP, target group and persona, brand architecture & portfolio strategy, strategic roadmaps & growth masterplans, quick win growth hacking, innovation strategy,
KPI definition
transformation facilitation, change programs, tactical measures, concept development. In cooperation with partners: branding & brand design, brand experience & campaigns, marketing and growth initiatives, IP & trademark rights protection, KPI-based tracking and controlling
Audi
Berliner Pilsner
Big German Bank Group (confidential)
La Roche-Posay
L’Oréal Deutschland
Marlboro
NIVEA MEN
Nürnberger Versicherung
Parliament
Philip Morris Intl.
Penny
REWE
REWE Group
Swisscom
VW
Ahorn Gruppe
AVOXA Mediengruppe
BPE Private Equity
DeutscheSee
Guylian
IMU
Karl Kemper
LR Health & Beauty
Nordex
Otto Gourmet
Quadriga Capital
VTN Härtereigruppe
WEKA Holzbau
Clark
edloud
FINLEAP / Hitfox
HINTERLAND
moovel
splink
TR8CY
WIMDU
zinsbaustein.de
C/O Berlin
DOSB New Media
Hamburg Cruise Center
Merano
Stiftung Historische Museen Hamburg
Südtirol
TEDxBerlin
Weltvogelpark Walsrode
I started brand consulting at MetaDesign in 2006, during my studies of strategic marketing and communications at the Berlin University of the Arts. After that, I've joined design for human nature, Hamburg as brand strategist, the Berlin-based brand consultancy Sasserath Munzinger Plus as senior brand consultant and OAKS, Hamburg/Berlin as strategy director. Since 2021, I've teamed up with VORN, Berlin as Director Brand Consulting.
Over the past 15+ years, I have been working in close collaboration with startup founders, CEOs and MDs, marketing and sales directors, designers and writers, IT and UX experts – striving to find the best ideas, strategies and solutions for all kinds of brand & growth challenges.