a blend
of skills
perceptive in exploration
sharp in analytics
visionary in strategy
solution-driven development
motivating transformation
15+ years
experience
in strategy consulting &
facilitating transformation
sustainability & ESG integration
business innovation
brand, design, marketing & comms.
100% focus
on your project
your dedicated project lead
with a collaborative approach
and impact-driven mindset
scope of expertise
ANALYSIS &
EXPLORATION
stakeholder-analysis, exploration of insights, in-depth interviews & data analysis, competitor analysis and industry benchmarking, innovation & trend analysis, primary & secondary research, qualitative & quantitative research
STRATEGY
FACILITATION
crafting a vision & mission towards a sustainable future, integrating ESG performance into the core business, leveraging company culture, brand values and communicative narratives to spark a movement, implementing strategy roadmaps with activities, targets & KPIs
EMPOWERING
TRANSFORMATION
transformation facilitation & change programs, executive buy-in workshops, internal comms., trainings & ambassador programs, management software & business intelligence, data gathering processes, KPI-based tracking and controlling
selected brand references
some iconic cases so far
AUDI
brand architecture, overarching brand story, model positioning and marketing/communication strategies
w/ OAKS
WIMDU
brand relaunch with research & analysis, brand repositioning, rebranding, communication strategy
w/ Sasserath Munzinger Plus
NIVEA MEN
brand relaunch with renaming, rebranding, global redesign of packaging architecture
w/ design for human nature
TEDxBERLIN
concept development and moderation of working lunch sessions on the future of mobility in coop. with moovel/Daimler
w/ Sasserath Munzinger Plus
VTN Härtereigruppe
brand relaunch with renaming, rebranding, corporate design, new website, new product/ service concepts
w/ design for human nature
REWE
sustainability communication strategy with research & analysis, creative concept and campaign media planning
w/ Sasserath Munzinger Plus
WELTVOGELPARK Walsrode
brand relaunch with renaming, rebranding, corporate design, communication & experience design
w/ design for human nature
NÜRNBERGER Versicherung
brand relaunch with research & analysis, brand repositioning, vision & mission, brand experience strategy
w/ Sasserath Munzinger Plus
more brand references
AUTOMOTIVE • MOBILITY • RETAIL • FMCG • FINANCE • INSURANCE • TELCO • HOME & GARDEN • SPORTS • CULTURECORPORATE
Audi
Berliner Pilsner
Deutsche Bank
GLOBUS Gruppe
L’Oréal Deutschland
NIVEA MEN
Nürnberger Versicherung
Philip Morris Intl.
REWE Group
Swisscom
VW
MITTELSTAND
Ahorn Gruppe
AVOXA Mediengruppe
BPE Private Equity
DeutscheSee
Guylian
Karl Kemper
LR Health & Beauty
Nordex
Quadriga Capital
VTN Härtereigruppe
WEKA Holzbau
START-UP
Blinkist
Clark
edloud
FINLEAP / Hitfox
hinterland.camp
moovel
splink
TR8CY
WIMDU
zinsbaustein.de
SOCIAL & CULTURAL
C/O Berlin
DOSB New Media
Hamburg Cruise Center
Merano
Stiftung Historische Museen Hamburg
Südtirol
TEDxBerlin
Weltvogelpark Walsrode
Marcel von dem Berge
Strategy & Transformation DirectorI started strategy & brand consulting at MetaDesign in 2006, during my studies of strategic marketing and business communications at the Berlin University of the Arts. My next stations were the design and innovation firm »design for human nature«, the brand, strategy & transformation consultancies Sasserath Munzinger Plus and OAKS. Since 2021, I've teamed up with VORN Strategy Consulting, Berlin as Director Brand & Sustainability Consulting.
Over the past 15+ years, I have been working in close collaboration with CEOs and MDs, leadership boards, investors and startup founders, ESG experts and data scientists, IT, UX and AI experts, designers and writers – always striving to find the best strategies and solutions for all kinds of sustainable business & brand transformation challenges.